THE ROLE OF PERFORMANCE MARKETING IN FINTECH COMPANIES

The Difficulties of Cross-Device Attribution in Performance MarketingEfficiency advertising and marketing starts with a clear set of campaign purposes. It includes launching advertising and marketing projects on electronic networks to drive desired actions from clients.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution designs offer all conversion credit history to the last touchpoint a customer involves with prior to taking a desired action. This attribution model can be helpful for determining the performance of your brand name recognition projects.